Even packaging is "green-inspired," like DKNY's Eco Tech line. Their reps tell me that as consumers choose to become more responsible with product choices, we are also choosing enviro-friendly garments. Using bamboo in wearable products helps make the world greener while making us more comfortable. At home, we splurged on a set of bamboo sheets that are amazingly soft and comfortable.
Back to underwear, though. Bamboo/cotton blends from DKNY and C-in2 help create uniquely soft yet durable fabrics that stand up to machine washing but remain soft and sturdy. We now live in an era where we must live more responsibly and when we can enjoy products at the same time, so much the better. C-in2 co-founder Jason Zambuto is especially proud of the new support design in his men's line which they are constantly improving.